About Us

Like most dog lovers, founder of Vanilla Joe & Co., Rachel, has consistently sought out dog themed gifts, cards, and home decor. In search of a Christmas gift for her mom, she was inspired by their Yellow Labrador, 'Vanilla Joe,' to launch the brand. The growing collection includes over twenty additional dog breeds.

Rachel was born and raised in the suburbs of northern New Jersey. She is a proud graduate of the University of Delaware and currently resides in New York City.

Vanilla Joe & Co. takes great pride in our collaboration with Muddy Paws Rescue, aimed at supporting adoptable foster dogs nationwide.